6 Simple Steps in Writing Digital Content
We will discuss 6 simple steps in writing digital content for your website or social media entry. Writing a blog can be as easy as baking cookies to one person, but much more difficult to the next. There are a host of sites that offer to write content for you, such as fiverr.com (at an entry level), and odesk where you will get a higher quality service leve. Professional writers will tell you that they find blog writing enjoyable.
Those who are not great writers may be intimidated by the task however and may never want to learn how to write a blog entry. Writing digital content entry does not have to be painful, and again, you don’t have to be a skilled writer. Practice makes perfect, and to just start getting your ideas onto paper, is a good start. So read on and let let us know what you think! It can be fun, If you are interested in blogging or content writing, but are unsure how to begin, use these six easy steps in writing a blog entry to get started.
The most difficult part about writing anything is deciding what you want to write about. I suggest you write about what you are interested in. There are tons of books about turingin a passion into a small fortune. I’d recommend Gary Vaynerchucks “Crush IT”. Blogs are interesting because you can use them in several ways. You can use them as a personal online journal of sorts if you wish. You can also use them as a place to post your opinions and views. Lastly, you can use them as a place to put short articles of interest for others to read. However, one word of advice, use the content, in context. by that I mean, it should be relevant to the website’s aim and goals, and of course, topical!
If you are choosing to use your blog as a journal, you might not need much planning. You will probably simply want to begin writing and see where it takes you. But if you are a business, I suggest you have a content marketing plan… and start setting aside some time to write those articles. If you want to use the blog for your opinions or for articles however, you will need to gather ideas. Create a list of topic ideas that interest you. Use them to determine what your topic will be. After choosing a topic, make a quick outline of main points you want to include. This step may seem tedious, but it will make the other steps go much more quickly, so be sure not to skip it.
Choose a Tone
After you have chosen your topic and created your short outline, you will need to choose your tone. The most successful blogs are written in a casual tone, which is a welcoming idea to most non-professional writers. Don’t worry about grammar, but if it’s for business, please ensure your spelling is correct and it reads intelligently. Simply put, choose a tone that is like the one you would use when speaking with close friend, or long term business colleague. The tone should be friendly, stress-free, and again, on-topic.
Write Your Post
When you sit down to write your digital content, remember the tone you chose for your piece. Keeping the tone in mind put your topic idea and outline in front of you and begin writing. You should keep your digital content pretty short. However I recommend over 350 words, as search engines will begin to index content over that size.
They should contain your main point within the first sentence or two. Don’t ramble on and on or you will risk losing your reader somewhere in the middle. You can strive to keep your posts between 300 and 700 words altogether. This may sound like a lot, but once you start writing, you will see that it will not take a lot of time to get to this point. Don’t forget to write in a casual tone. Write exactly like you would speak. Avoid large words that some people may stumble over. Create interesting, yet simple posts for everyone to enjoy.
Use a Signature Ending
A signature ending is important for any digital marketer or content writer. You can choose to end each post with a specific quote or phrase. You can add your name to the bottom with a special symbol nearby. It really does not matter how you choose to end your post. Be sure to choose a signature ending however. A signature ending is a great way for regular readers to see that your post is ending. It can be a comforting sight for many readers as well and make your blog seem more personal.
Edit Your Work
After all of the writing is said and done, you should always edit your work. Editing is not always a fun thing to do, but if you want your blog to be taken seriously, you should go back over your work. Look for misspelled words and other common mistakes. I like to use a tool called Yoast SEO within WordPress. It gives me a lot of control over the keywords, which would have been identified at research stage, when setting our digital marketing goals.
Submit Your Update
The final step to creating a blog post is to submit it to your blog. This is typically done via the blogging software. There is a spot where you can paste your text and click on the “submit” button. The software should do the rest. After submitting, visit your blog as a reader and check out your new update.
Let me know what you think of the blog post with the website please!