Market Research – Homebrew

Hello guys. Were presently carrying out some market research for one of our clients, who are considering setting up a retail store selling homebrew kits. The market was fairly large in the 80s and 90s, but dropped off. In recent years, we have witnessed a growth in the craft beer market, and a decline in […]

why you should use google analytics software on your website

Using Analytics Software on Your Website

Using Analytics Software on Your Website Analyzing your web traffic statistics can be an invaluable tool for a number of different reasons. But before you can make full use of this tool, you need to understand how to interpret the data. Most web hosting companies will provide you with basic web traffic information that you […]

6 Step Plan to create digital content writing

6 Simple Steps in Writing Digital Content

We will discuss 6 simple steps in writing digital content for your website or social media entry. Writing a blog can be as easy as baking cookies to one person, but much more difficult to the next. There are a host of sites that offer to write content for you, such as (at an […]

Dublin V Kerry – LAOCHRA GAA Event

  We went to the Dublin Vs Kerry Allianz 1st Division GAA Football Final. This event took place on April 24th. 100 Years to the day since the Easter Rising of 1916 took place. Dublin won the title, with a score line of 2-18 to 0-13, which was the fourth title for Dublin in consecutive […]


Malware Removal & Cryptolocker

Recently I was called by a new prospect, who business was affected by a variant of the Cryptolocker ransomware infection. For those of you who do not know what cryptolocker ransomware is, I suggest you take a close look at the posts by the guys over at OpenDNS. What had happened in this case was that the […]

Video Marketing in 2016 – CoCar Advert

Video Marketing Considerations For 2016 Over the last few years, we’ve seen a lot of changes in the digital marketing landscape. Content marketing is generally ran on a blog site or other reading format, and ties in with a keyword strategy. These articles are usually planned and scheduled. However, we have seen a shift towards […]

3 Digital Marketing Trends of 2015

  3 of the most trending digital marketing strategy principles of 2015 If you are active in the digital domain, you most certainly know that it is fast-paced, but also very changing. With new trends, revolutions and ideas coming along, every business should know how to maximise its potential and adapt to the trends. Whether […]

Viral Marketing Versus Email Marketing

Viral Marketing versus Email Marketing The internet has turned another corner in the last few years. This should come as no surprise. The one constant about the internet is change. But the changes that have become a reality in the last few years have made fundamental changes to how we view the internet, how we use […]

Digital Marketing Research Images

The Importance of Digital Marketing Research

How research helps in evaluating your digital marketing strategy in the right way! Digital Marketing Model Choosing the right digital marketing model for a strategy is certainly important for your business. That is by far the most important idea behind your digital efforts – which will fundamentally alter if the right way is chosen. If […]

responsive website design responsive web design

5 Reasons for Responsive Website Design

Five Reasons to consider Responsive Web Design for Small Business Brief History In 2007, Apple launched the new iPhone, the first true mobile device with the ability to browse the internet, and shortly after we say the launch of the 3G version, sometime around 2008. It ultimately killed off Nokia, and Blackberry hasn’t recovered since. The […]

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