Video Marketing in 2016 – CoCar Advert
Video Marketing Considerations For 2016
Over the last few years, we’ve seen a lot of changes in the digital marketing landscape. Content marketing is generally ran on a blog site or other reading format, and ties in with a keyword strategy. These articles are usually planned and scheduled. However, we have seen a shift towards video, and reaching your audience via Facebook or a youTube channel can be more effective, and the costs of digital traffic from these platforms can be cheaper. Video ads also have the ability to go viral. In a Forbes article on video marketing it claims that they estimate that 80% of traffic from Video, directly on individual, dedicated platforms could account to 80%. YouTube traffic, on a PPC platform is cheaper than regular AdWords traffic, especially if you drill down to a specific audience.
What Types of Video Marketing Should We Aim For?
Video’s can be in the form of interviews, behind the scenes at tradeshows and conventions. A really popular method is to create how to video’s. It won’t take any business away from you, honestly, but will bring in some avid fans and give you authority in your marketplace.
Here’s a video we prepared for go car.ie. We’d love to know what you think.