Search Engine Optimization
So you have a website, but can’t see yourself listed in Google for your terms and maybe your lagging behind some business directories such as yellow pages or yelp and want to get a higher little higher in ranking. Do you find that your sites are getting a lot of visitors looking for something else and leaving your website, resulting in higher website bounce rates? Well we are here to help you.
If you have researched your market and know your competition, and know the keywords you are competing for with your competition, that’s ideal, so we can begin putting an element of your overall marketing strategy in place. Search Engine Optimisation (SEO) is the process of optimizing your website for the search engines result page – essentially putting your website into turbo mode! This is essentially the position you rank when a user enters a specific keyword into the search engine. The position you arrive at is depended on several factors. We carry out a full SEO audit of your website, and act upon the results. Search Engine Marketing differs from Search Engine Optimization as is based on the keywords you wish to rank for in the paid Google AdWords and Google Display Network.
Benefits of Search Engine Optimization
- Brand awareness: Getting your website into the top 3 listings of the Google Results Page, increases the number of clicks to your website, however, even if the link to your site isn’t clicked, first page ranking will expose visibility to your site to the majority of web users.
- Increased (Focused) Traffic: Your website it only displayed to those you search for a specific term. So only visitors who need a solution to a problem or want to fulfill a specific desire, will see your page, so the traffic is more relevant.
- Return On Investment: It’s all about the budget. Organic clicks are free, but it does take a search engine optimization specialist to tweak your website. Now with the aid of Google Analytics you can set a value to the click, based on you aquisition value. For example, you may spend €1,000 on a basic search engine optimization audit overhaul, and expect to get about 2,000 visitors per month for six months. You may value at €1.00 a click for that traffic. So if you get 1,000 clicks each month for six months, you have returned a value of €6,000 for your €1,000 spend.
- Cost Effective: Adding on the point above, it is cheaper than Google Adwords generally on a per click through rate. Organic traffic accounts for almost 70% of all internet traffic from web browsers.* ( Source: Search Engine Journal)
So what can we do for you?
Get in touch with us today and we will gladly carry out a free, no obligation SEO audit of your website and provide you with a full report. Furthermore, if you give us a little more information about your competition, we can carry out an analysis of them and tell you briefly how many visitors they are getting and also tell you want you can do better!